What is Christmas without an air of festivity in everything around us? When it comes to bringing in the holiday cheer, fashion brands take the lead. From the iconic Mariah Carey to our beloved Kardashian, Kendall, luxury fashion houses are pulling out all the stops to ensure their Christmas campaigns are not just noticed but remembered. Whether it’s Piaget’s captivating collaboration with Yukiko Noritake, resulting in a visually stunning mixed-media campaign, or Miu Miu’s post-party hangover vibe, one thing is for sure –‘tis the season to be stylish! Have a look at our favourite luxury Christmas campaigns of 2023.
Swarovski
“Celebrate Wonder,” captured by Steven Meisel and creatively directed by Giovanna Engelbert, showcases exquisite makeup by Dame Pat McGrath. Introducing Blue Gema, Mesmera Stardust, Matrix Supernova, Punk Luna, and Hyperbola Nebula – five distinct personalities embodying the enchantment and sparkle of the festive season.
Piaget
Piaget Maison and Yukiko Noritake reunite for their second collaboration this year. Melding tradition with contemporary flair, the Japanese artist invites the world to rediscover the Maison’s most exquisite and iconic pieces. The enchanting journey unfolds from La Côte-Aux-Fées to Côte d’Azur, Paris, New York, and London.
Jacquemus
Featuring supermodel Kendall Jenner and photographed by Drew Vickers, Jacquemus’s holiday campaign embodies a refreshing take true to the brand’s distinctive style. Styled by Marina Joseph Gilchrist, the images effortlessly fuse high fashion with the joyous and fun spirit of the festive season.
Christian Louboutin
Sparkles and the holiday season are a perfect match. Christian Louboutin’s Jane collection, featuring crystal-studded velvet variations with flats and heels at 55mm, effortlessly radiates femininity, making it an ideal choice for the festive party season.
MIU MIU
Starring actor Emma Corrin, this seasonal collection marks the inception of an exciting collaboration between Miu Miu and Marshall, resulting in a joint line of exquisite products. Additionally, alongside Miu Miu, a partnership with Polaroid introduces cameras complemented by branded web camera straps. Shop here
PRADA
Captured through the lens of Willy Vanderperre, this campaign transports us into a realm of life-size silver baubles, referred to as “private spheres” by the Maison. Inside these festive orbs, celebrations take on a deeply personal touch. Seated within individual chrome spheres, the distinguished quartet featuring Maya Hawke, Damson Idris, Louis Partridge, and Kim Tae-Ri gracefully personify themselves. Shop here
Victoria’s Secret
Victoria’s Secret doubles down on the Christmas spirit by showcasing the queen of Christmas, Mariah Carey. Captured by Ethan James Green and styled by Gabriela Karefa-Johnson, this campaign highlights festive pieces that could land you on either the naughty or nice list! Shop here