Explora Journeys, the luxury ocean travel brand from MSC Group, has a new face on deck: tennis champion Jannik Sinner. The announcement dropped just before the US Open, where Sinner is competing.
At the core of this collaboration is what the brand calls The Ocean State of Mind. Think of it as a mindset that blends calm, clarity, and connection. For Jannik Sinner, those qualities aren’t optional, they’re the secret to staying grounded through the highs and lows of professional tennis.
“Wellness isn’t just training. It’s recovery and rhythm,” he said at an intimate Q&A at The CORE: Club in New York. The partnership was unveiled that night, alongside conversations about balance, resilience, and the role of nature in performance.
For Explora Journeys, working with Sinner is about more than visibility. It’s about alignment. Anna Nash, the brand’s global president, put it simply: “Jannik embodies authenticity, excellence, and a commitment to wellbeing. That’s exactly what we stand for.” The partnership isn’t staying on paper. Jannik Sinner will show up in campaigns, but he’ll also co-create wellness rituals onboard. His team will wear Explora Journeys’ logo at tournaments, blurring the line between sport and lifestyle.
And this isn’t Explora’s first brush with the world of elite sports. Earlier this year, EXPLORA II turned into a floating boutique hotel during the Monaco Grand Prix. Guests watched the race from the ship’s decks. It was an experience that felt more superyacht than cruise. Expect EXPLORA I to return for the 2026 edition.
The takeaway? Jannik Sinner and Explora Journeys are building something that goes beyond endorsements. It’s about two worlds, sport and travel, finding a shared rhythm.