Big news in sparkle-land: Rashmika Mandanna is now the face of Swarovski in India. The brand has tapped the actor, whose energy and pan-India appeal basically need no introduction.
Why Rashmika? It’s easy. She’s got that mix of approachable charm and megawatt style that feels perfectly in sync with Swarovski’s new mood: playful, bold, and just a little bit extra. Crystals made for self-expression, not just special occasions.
For Rashmika, it’s not just about jewelry. “Swarovski has always represented timeless elegance and emotional connection… it’s about how it makes you feel: radiant, empowered, confident,” she shares. And honestly, same. The house has been in the glow business since 1895.
With Rashmika Mandanna as Swarovski’s Brand Ambassador in India, expect a fresher, younger take on an old-world name: crystals woven into everyday dressing, glamour that feels joyful (not serious), and sparkle reimagined for a new generation.