What looks like a birthday dinner quickly unravels into a couture psychodrama. Gucci’s The Tiger short film by Spike Jonze, co-directed with Halina Reijn. It is about family harmony and what happens when the performance cracks.
At the head of the table is Demi Moore as Barbara Gucci, the matriarch who’s juggling reputation, legacy, and the impossible task of keeping everything (and everyone) under control. Around her: a dreamscape cast that veers from Hollywood royalty (Edward Norton, Ed Harris, Elliot Page) to cultural disruptors (Keke Palmer, Alia Shawkat, Kendall Jenner, Alex Consani). It’s a lineup that feels like a fevered dinner party, that’s the point.
Demna’s La Famiglia collection is woven into the films DNA. Tailoring as armor, silks as secrets, gowns as a form of storytelling. The tone is classic Jonze: surreal, intimate, uncomfortable in the best way. The Tiger lands like a meditation on family, image, and what happens when both finally collapse.
The film premiered September 23 in Milan. New York and Milan screenings to follow, but the resonance isn’t tied to dates or locations. The Tiger lingers because it asks a question anyone in a family, dynasty or not, can recognise: how long can we keep performing before the seams give way?
All image courtesy: Gucci