The Priscilla duo returns, this time for Cartier’s reimagined Love bracelet, in a cinematic campaign. Jacob Elordi is officially the new face of Cartier. For his debut as the luxury house’s ambassador, the Saltburn and Priscilla actor reunites with director Sofia Coppola for Love Unlimited, Cartier’s fresh take on its iconic 1969 Love bracelet.
Shot in New York City, the campaign is pure Coppola. Soft light, quiet glamour, and a touch of nostalgia. Elordi wears the updated Love bracelet, which trades its once screw-locked rigidity for something freer and more fluid: a modern symbol of connection.
It’s been two years since Priscilla first brought Elordi and Coppola together. Now, the pair return to tell another kind of love story. One that feels as effortless and enduring as the bracelet itself.