Balenciaga by Pierpaolo Piccioli feels easy in a way fashion rarely allows itself to be. Shot around Paris by Robin Galiegue, the pre-fall outing marks Piccioli’s first for the house. And it’s refreshingly low-key.
People move through the city, through rooms, through their day. Nothing is staged to feel impressive. The clothes just show up where clothes usually are, worn naturally, without trying to make a point. You notice them because they feel comfortable, familiar, lived-in and stylish.
The casting is mixed, the mood is relaxed, and the styling doesn’t overthink itself. Tailoring feels softer, sporty pieces blend into everyday looks, and everything sits somewhere between dressed and undone. Even the collaborations; an NBA capsule and shoes with Manolo Blahnik — slide in without fuss.
It’s not a campaign that demands attention. It’s one you register while scrolling, then think about again later. Calm, wearable, and very now. Balenciaga settling into real life under Piccioli?