Traversing the intricate landscape of the creative industry often feels like a puzzle without a guide. In an open dialogue, we engage with Gourab Ganguli, a seasoned photographer, whose path weaves from personal revelation to industry recognition. Peeling back the layers of his journey, Ganguli imparts priceless wisdom and guidance for aspiring photographers striving to carve their own distinctive niche.
currentMood Mag: How did you discover your passion for photography, particularly in the context of the fashion industry?
Gourab Ganguli: As a film-making student at NID, Ahmedabad, an issue of American Vogue sparked a revelation. I was astounded by the variety of perfume advertisements, the stunning images and the distinctive fonts. Each brand possessed its own unique visual language, effortlessly conveying ideas to the reader. Simultaneously, the magnetic allure of illustrious filmmakers including Wes Anderson, Roman Coppola, Sofia Coppola and Baz Luhrmann, crafting short films for fashion powerhouses like Prada, Dior, and Chanel, held me entranced. Though I didn’t predict it, these influences eventually led me to become a fashion photographer. My initial role as a video-maker and graphic designer for a luxury brand in India shaped my path.
cM: Can you share with us some of the challenges you faced when starting your career as a fashion photographer?
GG: Arriving from Kolkata, I began my fashion photography journey in Mumbai as a socially introverted newcomer, with no connections. Despite the initial isolation, I forged strong bonds with brands through dedicated work, focusing on technical excellence and aesthetics. While I am now associated with a leading talent agency in the country, initially things were quite grim. Securing jobs was an uphill battle due to limited connections and no external support. Overtime, I found my industry foothold thanks to brands recognizing the conviction in my creative vision and its contribution to shaping a grander brand image. With God’s grace, work began to flow steadily.
cM: How do you stay motivated and continue to create unique and captivating images amidst the demanding and competitive nature of the industry?
GG: I think many professionals lack subject focus. Revering my subjects fuels my determination. My fervent dedication to fashion and deep respect for subjects drive respect for subjects drive relentless progress, garnering attention. Wholehearted investment uncovers potential, naturally drawing notice.
cM: What have been some of the most memorable moments or projects you’ve worked on?
GG: There are so many to choose from! But one stands out – the test shoot with Ayesha Kanga and Raw Mango in Mumbai. Inspired by the cinematic magic of Satyajit Ray’s films that I had grown up watching, it was a delightful endeavour. Two remarkable campaigns for Injri hold a special place – one captured in Lucknow and the latest in Ladakh. Their profound connection with geography and culture resonates deeply. With Injri, I embarked on my maiden documentary feature, “The Turban Weavers of Bhujodi,” a beautifully inspiring experience.
Another treasure is the culture story crafted in Nepal for Label Earthen alongside Jahnvi Bansal, revisiting past styles and works—a joyful journey. Most recently I had an absolute fan-boy moment when Tabu hired me to do a series of portraits for her and it was an absolute pleasure shooting for a beauty as stunning and kind as her. Most recently, a personal delight was capturing a series of portraits for the stunning and gracious Tabu – a fan-boy moment turned into an absolute pleasure.
cM: Fashion photography involves collaboration with other creatives, such as stylists, makeup artists, and models. How do you ensure a cohesive vision while working with a team?
GG: I think chemistry is a key term here. When collaborating with brands, I prioritise a strong working and creative chemistry-vital for infusing work with its pulsating soul. My personality serves as a reassuring element for new collaborators, fostering comfort and easing them into the process. When assembling a new team, I make certain we engage, converse, and empathise to ensure a shared vision. These discussions allow us to align seamlessly on shoot day. Diverse team members invigorate me – I thrive on the prospect of expanding my horizons.
cM: How do you balance your personal artistic vision with the commercial requirements of fashion photography?
GG: Honestly, I have been very lucky. I’ve worked those whose work harmonizes with my artistic vision – allowing me to safeguard my creative essence. That said, the fashion realm in inherently commercial. Thus, while maintaining artistic integrity, I’m mindful of ensuring my work contributes to the brands’ success. I never believe in divorcing art from commerce.
cM: What advice would you give to someone starting their career in fashion photography?
GG: Be interested, and invested in your subject. Nothing drives you more.
cM: Do you feel it’s important to study photography as a course/degree in college?
GG: See, each person is different and has different learning curves so I strongly believe that there is no absolute statement to make as regards this question. Each person follows their own path. In my case, the fusion of my educational background in design and cinema has profoundly shaped my approach to subjects and storytelling, yielding significant benefits to my work over time.
cM: What are some of the key qualities that aspiring fashion photographers need to succeed in this industry?
GG: Perseverance, honesty to your craft and a sense of self.
cM: Given the competitive nature of the industry – what steps do you take to take care of your overall mental and physical well-being?
GG: Since the 9th standard, I’ve embraced meditation, complimented by personal self-care rituals. My dual life between Jaipur and Mumbai, my home bases, is crucial. Yet, paramount is my firm sense of identity, and a life which exists beyond the world of fashion. When fatigue sets in, this world nourishes and restores me as an individual.
All image courtesy: Gourab Ganguli