Over the last two years, we’ve witnessed intriguing collaborations between leading designer brands and luxury hotels worldwide. With brands and hotels seeking innovative ways to offer customers unique experiences, the fusion of luxury and travel is a trend that shows no signs of slowing down. In addition to luxury stores and toiletries, there’s a new wave of collaborations involving beach and pool house dressing, as well as pop-ups. From Palazzo Avino’s collaboration with Valentino last year to The Beverly Hills Hotel’s partnership with Dior, and even One & Only Reethi Rah, Maldives’ tie-up with Missoni—they all provide vacationers with a unique lounge-cum-shopping experience.
Kicking off the year’s first luxury hotel-designer brand collaboration, we have Cloud 22 at Atlantis The Royal in Dubai, in collaboration with Dolce & Gabbana and Ounass. A sky pool offering panoramic views of Dubai’s skyline, The Palm Islands, and the Arabian Sea, Cloud 22 promises a La Dolce Vita experience through its latest collaboration.
Adorned with the fashion house’s iconic blue majolica print, Cloud 22 stands 96 meters above The Palm, boasting 11 luxury cabanas with private plunge pools, an infinity pool, floating beds, and a two-storey cabana with its own private infinity pool. But that’s not all—guests can also enjoy a specially curated menu and explore a pop-up store by Ounass located on the Galleria Level of the hotel.
This Italian-inspired immersive experience at Cloud 22 starts from AED 450 per person.
Cloud 22, Atlantis The Royal, Palm Jumeirah, daily 10am to 7pm. Tel: (0)4 426 2700.
All image courtesy: Atlantis The Royal