As Valentine’s Day approaches, so does the flood of romance-fueled campaigns. But Gucci Together, Sabato De Sarno’s latest vision, takes a more intimate route—celebrating the personal connections that shape us.
Photographed by Tina Barney, the campaign unfolds in home settings, capturing the quiet beauty of real couples and families. It’s all about warmth, authenticity, and those in-between moments that say everything—unspoken exchanges, fleeting glances, shared memories.
In a series of videos, voices and personal stories weave into the visuals, reminding us that intimacy isn’t always loud—it’s found in the smallest, most poignant details.
Of course, it wouldn’t be a Gucci campaign without the perfect gifting selection. We’re talking Rosso Ancora-tinted Horsebit 1955 Soft handbags, GG Emblem pieces in dreamy new hues, and travel essentials from the Gucci Savoy collection. The Gucci Together curation is rounded out with silk Flora scarves, Link to Love fine jewelry, Gucci Eyewear, and fragrances that linger long after the moment fades.
Because love—like good style—is all in the details.
Shop the collection here.