Bhaavya Goenka’s capsule collection for IRO IRO has just dropped — and it’s one we’re paying attention to. In a space where sustainability often feels like a marketing buzzword, IRO IRO dots its I’s and crosses its T’s — with intention, precision, and actual impact. Every stitch is a commitment to zero-waste design. Every silhouette, a quiet refusal of fashion’s excess.
It makes sense, then, that founder Bhaavya Goenka’s vision began in the place where it all starts: home. Growing up around her parents’ garment manufacturing unit in Jaipur, she witnessed what most don’t — bolts of excess fabric, stacked and loaded onto trucks headed for landfills. But she also experienced moments of quiet beauty: afternoons spent with her mother, reimagining textile scraps into wrapped hangers, giving discarded material a second life. Those early encounters planted the seed. Not just for a career in design — but for a systemic shift in how we think about waste, craftsmanship, and circularity in fashion.
That same philosophy now informs SLANT — IRO IRO’s newest capsule and quietest revolution. The collection takes its name and spirit from Kabuki Mono, a term used in 16th-century Japan to describe the deviants, the rebels, the ones who dressed so boldly they were said to “slant” away from the norm. “That struck me,” Bhaavya says. “Because what we do — and what we wear — is a deviation from the norm. Norm is fast fashion. It’s mass consumption. It pollutes and exploits. What we make is made from waste.”
SLANT is rooted in that refusal. A soft rebellion of sculptural silhouettes, gender-fluid tailoring, and heritage textiles handwoven entirely from discarded materials. It is inspired by the shared textile histories of India and Japan — a cross-cultural echo that blends ancient craft with present-day intention.
To date, IRO IRO has upcycled over 50,000 kilograms of textile waste, saving an estimated 1.25 million kilograms of CO₂ emissions. Their zero-waste systems use significantly less water than conventional manufacturing, while sustaining over 35 craftspeople and waste producers across India.
“If we give ourselves space to be who we are,” Bhaavya shares, “fashion becomes a tool to discover ourselves. SLANT is an offering to that space — to dress in difference, to exist in softness, to be, without needing to fit.”
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