CORD makes the kind of clothes you actually want to live in. You know, the ones you pull on without thinking because they just work. Founded in New Delhi by Neha Singh and Pranav Guglani in 2015, the label leans into timeless shapes, thoughtful craftsmanship, and India’s artisanal heritage. Hand-smocking, block printing, quiet appliqué, details that only get better the more you notice them.
For MAN 2025, they took that ease to Ladakh. A place where time stretches and the light feels almost ceremonial. The collection pares things back to the essentials: straight cuts, clean lines, and colours straight from the earth – slate, sand, deep brown. But in CORD’s world, minimal doesn’t mean plain. Smocking and appliqué drift across fabrics, subtle enough to surprise you up close.
Denim and linen are the foundations. As a fabric, it’s sturdy but relaxed, as ready for Ladakh’s wide-open spaces as for the buzz of the city. Shapes are crisp but never stiff, worn-in but never tired. Clothes that move with you, and settle into your day like they’ve always been there.
It’s all about balance. Between utility and ease, between the familiar and the quietly unexpected. Ladies, is this the moment you upgrade your s/o’s wardrobe… or just “borrow” it for yourself?
Images: CORD