With the festive (and wedding) season in full swing, our feeds are overflowing with bridal campaigns. But this week, we’re pausing on Mayyur Girotra’s The Sangeet Tales. Shot against the royal backdrop of Alila Fort Bishangarh in Jaipur, the collection delivers pure regal wedding vibes.
Mirror work catches the candlelight, zardozi embroidery glints like heirlooms passed down through generations, and gota borders are reimagined with a modern ease. Archival motifs surface in vintage patterns, retold through silhouettes that feel as current as they do nostalgic. Each look carries the weight of memory, but also the lightness of reinvention.
At its heart, the collection is powered by artisans: from Kutch to Lucknow to Delhi, whose stitches transform fabric into theatre. Here, maximalism doesn’t feel like excess. It feels like richness: of colour, of tradition, of rituals and ceremonies that unfold like a story in themselves.
You can almost picture it. Palanquins glowing under lamplight, jasmine braids perfuming the night air, music swelling as age-old rituals play out. The clothes don’t just dress the moment, they become part of the moment.
All image Courtesy: Mayyur Girotra