When James Truslow Adams envisioned the American dream, it’s likely that his first visit to Tiffany’s store would have been a part of it. Tiffany & Co., a brand that has been romanticized in pop culture, remains a fascinating fact to many, as even Nick Jonas had to shut down an entire store to purchase Priyanka Chopra’s engagement ring. With a remarkable history spanning 185 years, Tiffany & Co. has become synonymous with elegance, luxury and impeccable taste. Since its inception, Tiffany has captivated and enchanted individuals in fashion, cinema, politics, sports, and music. Given its esteemed legacy, it’s no surprise that the latest jewellery collection, Tiffany Lock, gained immense popularity and momentum since its launch in India in July.
The Tiffany Lock collection embraces the sentiment of “No rules. All welcome,” with the charismatic presence of Ranveer Singh as the face of the campaign. The actor wears the Tiffany Lock bracelet, offering 18k yellow and rose gold options for everyone to enjoy. The bracelet also offers the choice of diamonds, providing a more premium selection. Drawing inspiration from the iconic motif of a padlock found in The Tiffany Archives, the design house has reimagined it as a bold symbol of unity and inclusivity. The bracelet’s allure lies in its metal clasp, which functions similarly to a padlock but with an innovative swivelling mechanism. In the past, Tiffany offered functional padlocks. However, in the 1950s, they started using padlocks as design elements in key rings, money clips, brooches, and necklaces. The padlock motif has since evolved in collections like Return to Tiffany® and Tiffany HardWear over the past two decades.
The Tiffany Lock collection embodies a modern distinct aesthetic, centred around the idea of connection. It serves as a perfect gift to celebrate and cherish personal bonds with others and oneself.
click on this link to shop