I noticed bows trending on Instagram last year, peaking during the Christmas holidays. From whimsical bows on Christmas trees to bows on clothing, shoes, and bow jewellery, signifying the enduring popularity of this girlhood-meets-womanhood trend. Continuing into 2024, bows remain a staple, evoking a girly charm that seems to nod to the Barbie era. This TikTok trend also left its mark on the runways, from Loewe’s Fall/Winter 2023 to Prada and Raf Simons’s Fall/Winter 2024 collections.
Eurumme’s latest collection, “The Bow Edit,” embraces this feminine aesthetic with a range of bow jewellery, including dangling earrings, studs, rings, brooches, bowtie chokers, and necklaces. Our favourite? The bowtie earrings.
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