Shot entirely by Abhishek Sharma himself, the Resort 2025 campaign feels like stepping into someone’s daydream. Threads of Tradition On The Sea unfolds aboard a yacht drifting across the Mumbai coast.
More than just clothes, this collection is Sharma’s vision distilled into fabric and frame. It’s storytelling, craft, and personal obsession, all rolled into easy silhouettes that breathe like they belong on a boat—or a breezy terrace somewhere in Alibaug.
Featuring Babil Khan and Vartika Singh, the campaign strips everything down to what matters. Babil brings soul. Vartika brings presence. Together, they turn Sharma’s pieces into something intimate, like you caught them mid-thought. “They don’t just wear the clothes. They inhabit them,” Sharma says. It shows.
Rooted in handloom cotton, mulmul, and linen, the pieces are raw, undone, and kind of perfect. There’s a mix of Kantha embroidery from West Bengal and Kalamkari motifs from Andhra Pradesh—two heritage crafts speaking in a new accent. Sharma doesn’t shout about sustainability, but it’s there, stitched into every undyed thread and every quietly considered cut.
For men, there are cropped jackets and high-waisted trousers that feel effortless without trying too hard. For women, embroidered bustiers and mini dresses offer structure softened by handmade detailing. The shapes are boxy, the vibe is easy, and everything moves the way vacation clothes should. Freely.
Shot on a yacht with the horizon as a backdrop, the campaign captures coastal minimalism through an Indian lens. No gimmicks. Just restraint, clarity, and beautiful clothes you’ll probably want to live in.
Featuring Actor Babil Khan @babil.i.k
Super Model / Miss India Universe Vartika Singh @vartikasinghh
Fashion Designer / Artist Abhishek Sharna @abhisheksharmapersonal
Designer and Photographer – @abhisheksharmastudio
Assistant Photographer @rrohitsinghh
Styling- Pranay Jaitly @who_wore_what_when
Cinematographer – @rhishikesh.r & @raghav.manik
Post Production @creativesquadstudio
Hair –@hairloom_by_akanksha
Makeup – @shrutisharmamakeup