It’s happening: COS, the brand fashion editors wear off-duty and architects wear to dinner, is opening its first India store this Autumn-Winter 2025. The location? New Delhi. The vibe? Understated, architectural, and perfectly tailored to those who like their clothing minimalist but meaningful.
Part of the H&M Group, COS has long existed in that sweet spot between high street and high design. Since its 2007 launch, it’s gained a quiet but loyal following across 48 countries. People who favour well-structured coats, a neutral palette, and silhouettes that whisper rather than shout. Think of it as The Row’s more approachable (affordable) cousin; pared-back, intelligent, and always slightly architectural.
This New Delhi store opening comes at a moment when global fashion is looking East. India’s luxury and fashion markets are scaling rapidly. Everyone from Galeries Lafayette to 10 Corso Como and Saks Fifth Avenueis setting up shop here. COS feels like the natural next arrival.
The store will open with COS’ Autumn-Winter 2025 womenswear and menswear collections, offering Indian customers their first IRL experience of the brand’s signature tactile calm. Sharp trousers, soft knits, boxy outerwear and everything in between.
And while India is new territory, COS is also stepping onto familiar ground this season: New York Fashion Week. The brand returns to the CFDA calendar
Images: COS Fall 2025