There’s something about Ishaan Khatter that makes you want to sit up a little straighter and pay attention. Maybe it’s the effortless confidence. Maybe it’s how he can go from playing a young Maharaja in Royals to fronting a global campaign with BOSS without missing a beat. Either way, he’s officially BOSSing up, and we love it.
The actor is the face of the Be the Next BOSS Fall/Winter 2025 campaign, a celebration of people doing things their own way. Fresh from Cannes with Homebound, he’s not just India’s rising star. He’s making waves internationally, quietly but unmistakably.
Ishaan Khatter features in the BOSS FW25 campaign alongside a lineup of emerging talents shaping their own paths: DC superhero-in-the-making Aaron Pierre, K-pop leader S.COUPS, tennis phenom Taylor Fritz, and fashion’s rising favorite Amelia Gray. Together, they feel less like a campaign and more like a mood board for ambition and individuality.
The visuals are minimalist, striking, and somehow cinematic, true to BOSS’s style. Ishaan moves through a tunnel toward a glowing light, a simple metaphor for chasing dreams, taking risks, and carving out your own lane. He’s styled in BOSS FW25 pieces that are textured, tonal, and effortlessly modern, making it all feel curated yet lived-in.
It’s aspirational without being intimidating. “It’s about staying true to yourself, pushing boundaries, and constantly striving to grow,” Ishaan says. “For me, it’s not just about success but the journey and the stories we create along the way.”
The campaign is hitting billboards and digital spaces worldwide, but at its core, it’s really about one thing: showing up for yourself, unapologetically. And if Ishaan Khatter is any indication, doing you can look pretty damn good.