Bottega Veneta’s latest campaign is asking life’s biggest question: What are dreams? And our answer is Jacob Elordi in Bottega.
The Italian house has released a short film and photo series under that title, reuniting its favourite leading man with photographer Duane Michals. The project was shot inside Michals’ own New York City home. It turned out to be a setting that feels personal and surreal surreal.
The black-and-white portraits are tender and disorienting all at once, pulling from the uncanny logic of Surrealism. Elordi appears caught between sleep and waking, framed by props that nod to Giorgio de Chirico and René Magritte. The kind of dreamscape where nothing makes sense, but everything looks good.
The film goes further: Elordi recites Michals’ poem “What Are Dreams,” first published in the artist’s 2001 book Questions Without Answers. The result feels like something between an art-school fever dream and a luxury confession. It’s intimate, strange, and unmistakably Bottega.