This is the second time Gucci returns to the idea of La Famiglia, now settling into a clearer, steadier rhythm under Demna. Shot by Catherine Opie, the images unfold with the intimacy of a family portrait. Each character holds their own presence. Clothes sit naturally on the body. Posture and gesture carry as much weight as silhouette, allowing the styling to remain understated.
References to Gucci’s archive surface across the campaign without overt nostalgia. A red coat nods to ’60s glamour. A black look paired with the Bamboo 1947 bag reads refined and current. Menswear leans into tailoring designed for comfort and pleasure, guided by the Italian idea of sprezzatura — ease without effort.
The wardrobes appear lived with. The mood remains assured and unforced. La Famiglia points to where Gucci is settling next, without spelling it out.
The Gucci La Famiglia collection will be available in Gucci stores worldwide and on gucci.com starting January 8.