While Jaipur has always been renowned for its wedding trousseau and jewelry shopping, the fashion scene has evolved significantly in recent years. It’s no longer solely about block prints and gota work. A new generation of designers is pushing boundaries, blending traditional fabrics with contemporary silhouettes. Brands like Iro Iro and HeenaAgrima lead the charge with a sustainable ethos, empowering artisans, employing natural dyes, and repurposing waste fabrics. Delve into the curated list by currentMood showcasing Jaipur-based designers and brands we adore. From established icons to emerging talents, each contributes to the vibrant tapestry of the Pink City’s fashion landscape.
Injiri
Established in 2009 by Chinar Farooqui, Injiri is dedicated to nurturing lasting bonds with Indian textiles. With a diverse range including saris, jackets, dresses, and home textiles like cushion covers and tablecloths, Injiri’s distinct weaving techniques set it apart.
Shop: Injiri
HARAGO
Founded by Harsh Agarwal, initially a family endeavour, HARAGO has evolved to merge heritage with modernity. Focusing on innovative textile experiments and intricate embroideries, vintage pieces ignite their creativity. Their resort wear aesthetic exudes simplicity and wearability, embraced by style icons worldwide, including Harry Styles.
Shop: Saksfifthavenue , Matchesfashion, Ssense , Harago
Iro Iro
Bhaavya Goenka, the founder and designer behind IRO IRO, leads a circular design collective situated in Jaipur. Utilising waste materials, they produce textiles transformed into contemporary unisex designs, prioritising functionality and sustainability. Alongside apparel, they offer home furnishings, making them the ideal feel-good brand to support.
Shop: Iroiro. Use code to get 20% off: MOODIROIRO20
Picchika
Founded by Urvashi Sethi, Picchika captures feminine elegance with hand-painted botanicals and gotta patti. Their collection includes Indian and western wear for both men and women, with saris worn by Bollywood celebrities like Alia Bhatt and Kareena Kapoor Khan.
Shop: picchika.in, in stores and online at ogaan.com
Pallavi Jaipur
Pallavi Jaipur takes its cues from Rajasthan’s colour and craft, then pares them back into something easy and wearable. Traditional techniques show up lightly; in hand embroidery, prints, and fluid fabrics, without feeling precious or costume-like. The focus stays on clothes that move well and live easily, balancing heritage with a modern, unfussy sensibility.
Shop: Pallavi Jaipur
Khajoor Studio
Established in 2021 by Muskan Soni, Khajoor Studio presents a diverse collection of apparel, including block-print summer dresses and co-ord sets. Focused on hand knits and prints, Khajoor’s garments are artisanal and inspired by art, crafted by Jaipur’s skilled artisans.
Shop: Khajoor , Kaarimarket, Ikkivi , Nete
Pana Mina
Named after the Panna Meena ka Kund, an ancient step well in Jaipur, Pana Mina is a slow fashion brand that embraces sustainable practices. Founded and designed by the husband-wife duo, Dhananjay Sharma and Eleanor Swanstrom, Panna Mina offers earthy and minimalistic silhouettes accentuated by wooden buttons and textured fabrics.
Shop: PannaMina, Tah-Lume: Oregon, USA, Loop and Sew: British Columbia, Canada
Shaivyya
Shaivyya Jaipur approaches hand block printing with curiosity rather than reverence. Colour leads the conversation, drawing from Jaipur’s visual overload and translating it into textiles that feel expressive and alive. Tradition is present but relaxed, allowing irregularity, play, and the hand of the maker to show through.
Shop: Shaivyya
Studio Kassa
Founded by Arushi and Arpan, Studio Kassa is a multidisciplinary art and design studio in Jaipur. From bags and jewelry to clothes and furniture, Studio Kassa houses various verticals under one roof, showcasing diverse crafts from Jaipur.
Shop: StudioKassa
The PDKF Store
Founded by Princess Diya Kumari, the PDKF (Princess Diya Kumari Foundation) Store celebrates traditional crafts with a modern twist. Featuring designs by Princess Gauravi Kumari and Claire Deroo, it offers everything from Jaipur-embroidered tees to chic block print summer/resort-wear, embodying a playful, contemporary approach to fashion.
Shop: ThePDKFStore
HeenaAgrima
Founded by two friends with a shared passion for craftsmanship, Heena and Agrima launched their label, HeenaAgrima. Their hallmark? Utilising natural dyes, they craft pieces blending age-old techniques with contemporary sensibilities. From shirts to denim jackets, dresses, and coordinating sets, their collections exude an essence of breezy elegance.
Shop: HeenaAgrima
The Raw India
The Raw India keeps things curious. Each collection takes cues from a different corner of the country, mixing block prints, Chikankari, handlooms, and embroidery into pieces that are colourful, relaxed, and full of personality. Rooted in craft but never weighed down by it, the label treats fashion as something to enjoy.
Shop: The Raw India
House of Mae
With a focus on custom-created prints and made-to-order pieces, House of Mae shines through its tailored, minimal waste approach. Founded by Megha Sharma and Neelesh Kumar, their label offers a range of summer prints and silhouettes for both men and women. From shirts to dresses, co-ords, and skirts, House of Mae has your summer wardrobe covered.
Shop: Houseofmae
The Loom Art
Centered on reigniting our passion for handloom, Aarushi Kilawat, founder and designer, firmly believes in the unmatched love and dedication found in handmade pieces. Offering a range from suits to jackets and dresses, this label showcases rich handloom creations.
Shop: TheLoomArt
DAY & AGE
Founded by Shreya Parasrampuria and Sharan Adka, the label works in small runs and made-to-order pieces, keeping things intentional without making a big deal out of it. The clothes sit comfortably between past and present, playing with text and textiles.
Shop: Dayandage
RIAS JAIPUR
Co-founded by Arshia & Avishek, RIAS JAIPUR pays homage to India’s ancient textile arts like Dabu/Bagru and hand block printing. Blending traditional techniques with contemporary flair, RIAS JAIPUR crafts unique, sustainable garments. Playful and creative, the brand cherishes heritage while embracing innovation.
Shop: RiasJaipur
VRISÁ
VRISÁ epitomises India’s artisanal mastery and textile innovation. Crafted by over 250 artisans, each piece combines traditional artistry with modern twists. Collections like ‘A Postcard From Tuscany,’ ‘Tokai,’ and ‘Vintage Garden’ blend natural beauty with contemporary sophistication. VRISÁ’s vision is to create garments evoking memories, advocating sustainable fashion.
Shop: Vrisa
+Cover image: Injiri