How do you return to where you’ve never really left? To mark six years of quietly carving its own space in Indian fashion, QUOD releases Homecoming. This short film, directed by Neel Soni, draws from founder Ikshit Pande’s memories of growing up in Nainital. But this isn’t just nostalgia with beautiful lighting. It’s something more elusive: a cinematic love letter to the idea of home as a feeling — quiet, instinctive, and intimately yours.
Ikshit Pande graduated from Parsons School of Design in late 2018 and interned with none other than American designer Vera Wang. Soon after, he launched QUOD; short for Quod Erat Demonstrandum, Latin for “thus, it has been demonstrated.” From the start, the label has balanced period femininity with crisp tailoring and a modern, streetwise edge. But Homecoming reveals a softer, more cinematic unfolding of the story he’s been telling all along.
Shot amidst the snow-covered hills of Kumaon, Homecoming doesn’t follow a conventional narrative; it drifts through one. We glimpse fleeting moments of childhood — tiger eyes caught in the dark, hand-knit jumpers, the sharp cold of school staircases. The collection’s pieces don’t just reference the past; they carry it. Victorian silhouettes layered with a modern-day unrest: delicate, but never fragile.
Director Neel Soni understands this well. “The obscurity of the clothes, their strangeness and specificity was what drew me in,” he says. “This project felt like painting with film.”
The launch also signals a shift. In 2025, QUOD will move away from the seasonal grind to focus on one mainline drop a year, complemented by capsule collections exploring partywear, festive edits, and menswear with more texture than most men deserve. A slow fashion move that keeps things interesting, and inclusive.