Close
Gucci: Second Chapter Of #AccidentalInfluencer

Gucci: Second Chapter Of #AccidentalInfluencer

Check out the brands latest campaign dedicated to the Gucci Tennis 1977 sneaker.

Second Chapter Of #AccidentalInfluencer – Dedicated To The Gucci Tennis 1977 Sneaker
+ Photographed by Max Siendentopf

Gucci unveiled its second digital project #accidentalinfluencer, a curious and joyful interpretation of imitation and replication as a concept. Seen through the lens of artist, photographer and director Max Siendentopf, his second take on the #accidentalinfluencer project is as hypnotic and riveting as the first.

The first #accidentalinfluencer project debuted last February and featured sneakers inspired by low-top tennis shoes of the Gucci Tennis 1977. This time around, for its second chapter, it features styles from the Gucci Off The Grid collection, designed by Creative Director Alessandro Michele.

Available in several textures and print combinations featuring motifs of the House, these sneakers are made using recycled, organic, bio-based and sustainably sourced materials.

All image and video courtesy: Gucci – @gucci

Read More:

Acne And I: A Love Story For The Ages

Bhaavya Goenka, spills the tea on her long-term ‘relationship’ with acne—because some love stories are just harder to shake!

Amaru: Mumbai’s Hottest New Spot for Nikkei Cuisine

Where Japan Meets Peru!

Valentino Garavani VSLING Bag—Reimagined Just for India

Only 25 made—because exclusivity looks good on you.

The Ultimate Diwali Gifting Guide

Gifts That Shine Brighter Than Diyas

cM Review: Navi Mumbai Marriott Hotel 

Navi Mumbai’s Luxe Escape

Zara x Jayesh Sachdev Collaboration: “Reverie”

Art Meets Street

Priyanka Thaker: Infusing Art into Everyday Living

Home as a Creative Canvas

The Allure of Adam Brody’s Character in Nobody Wants This

Everybody Wants This

Juju Brings Bengal to Goa

Bengal Bites, Goan Vibes

Close