Check out the brands latest campaign dedicated to the Gucci Tennis 1977 sneaker.
+ Photographed by Max Siendentopf
Gucci unveiled its second digital project #accidentalinfluencer, a curious and joyful interpretation of imitation and replication as a concept. Seen through the lens of artist, photographer and director Max Siendentopf, his second take on the #accidentalinfluencer project is as hypnotic and riveting as the first.
The first #accidentalinfluencer project debuted last February and featured sneakers inspired by low-top tennis shoes of the Gucci Tennis 1977. This time around, for its second chapter, it features styles from the Gucci Off The Grid collection, designed by Creative Director Alessandro Michele.
Available in several textures and print combinations featuring motifs of the House, these sneakers are made using recycled, organic, bio-based and sustainably sourced materials.
All image and video courtesy: Gucci – @gucci
Read More:
Valentino’s Holiday Campaign
Alessandro Michele’s Bold Debut with Avant Les Débuts Collection
Acne And I: A Love Story For The Ages
Bhaavya Goenka, spills the tea on her long-term ‘relationship’ with acne—because some love stories are just harder to shake!
Valentino Garavani VSLING Bag—Reimagined Just for India
Only 25 made—because exclusivity looks good on you.
